If you’re a dentist looking for simple ways to attract more patients, your Google My Business (GMB) can do more than just show your hours or location. One powerful yet often overlooked feature is the Q&A section.
Here’s how it works: the question with the most upvotes appears at the top of your profile. With just three upvotes, you can highlight an important message, making it one of the first things patients see. This works on both mobile and desktop, making it a great way to share helpful information about your practice.
Why This Matters
Your Q&A section is one of the first things potential patients notice when they look you up. This is a perfect spot to:
- Answer common questions patients have, like “Do you offer same-day crowns?”
- Share a special offer, such as a $99 new patient exam or free teeth whitening.
- Show why you’re the best choice, like highlighting your friendly team, affordable pricing, or advanced technology.
This feature helps your practice stand out and gives patients quick answers to what they’re looking for.
How to Use the Q&A Feature
Step 1: Write a Great Q&A
Think about what patients ask you the most or the message you want them to see. Some examples:
- “Why should I choose [Your Dental Office]?”
- “Does your practice offer Emergency Dental Appointments?”
- “Do you offer Dental Implant Dentistry?”
- “What promotions are available for new patients?”
- “Do you offer flexible payment options or sedation dentistry?”
Step 2: Get Upvotes
Share the question and answer with your staff, loyal patients, and friends. Ask them to upvote your featured Q&A so it becomes the top question.
Step 3: Keep It Updated
Have a new special or want to promote a different service? Ask those who upvoted the old question to downvote it, then upvote your new one. This keeps the information current and relevant to your patients.
Bonus Tip
You can switch out your featured Q&A based on the season or your current goals. For example, during the holidays, use it to promote a teeth whitening special. Or, if you want to grow your reputation, answer a question like, “Why do families choose your office?”
Taking a few minutes to optimize your Q&A can make a big difference. It’s an easy way to stand out online, answer patients’ questions, and get them through your doors. Don’t miss this chance to make your profile work harder for your practice!