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The Latest in Websites and Marketing for Dentists & Doctors

DocSites Wins “Best Dental Website Company” at The Nifty Awards

We’ve got some amazing news to share… DocSites is the winner of the 2023 “Best Dental Website Company” award at The Nifty Awards. It’s a huge deal for us and it’s proof that when it comes to helping dentists improve their online presence, we’re doing something right!

Since starting the company in 2015, we made it our mission to be hands-on and deeply involved in our business and engaging with our clients is a top priority for us. Whether you’re an existing client or someone looking to explore our services, you can rest assured that we are only a call away.

In an industry where long-term contracts, technical hurdles, and lack of communication can be common issues, DocSites provides quick, accessible, and cost-effective solutions. This approach has helped us stand out and build a reputation as a trustworthy and client-centric service provider.

And if you’re part of the DocSites family, this award is as much yours as it is ours. It means we’re on the right track to helping doctors create a powerful online presence with personalized, reliable, and affordable website services.

Check us out in the latest edition of Dental Lifestyles Magazine

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Online Platforms You Can Leverage to Promote Your Business

In today’s digital age, having a strong online presence is not a luxury but a necessity, especially for medical practices. The online space can serve as a valuable tool for attracting new patients and fostering deeper relationships with existing ones. Here’s a guide on using various online platforms to elevate your medical practice’s visibility and engagement.

But first, remember that these are community spaces, so ensure you’re adding value without overwhelming members with excessive promotional content or spam. Building trust and fostering genuine relationships should always be the priority.

Facebook Community Groups

Facebook Community Groups are specialized spaces within the larger Facebook platform, where individuals can join based on shared interests, geographical locations, or other commonalities. These groups often function as discussion forums where members can post questions, share resources, and engage in conversations relevant to the group’s theme. They can be public, where anyone can view the content, or private, where membership approval is required and only members can see the posts.

Join Local Groups

Start by joining local community groups that cater to your practice’s location. Engage actively by answering health queries (within professional boundaries), sharing health tips, or even providing information about seasonal health challenges.

Host Live Events

Consider hosting live sessions or webinars on popular health topics. This not only establishes your practice as a credible source of information but also helps in direct engagement with potential patients.

Collaborate

Collaborate with local influencers or health bloggers for joint sessions or posts. Their endorsement can introduce your practice to a broader audience.

NextDoor

NextDoor is a neighborhood-focused social networking platform that connects individuals based on their geographical locality. It allows neighbors to share local news, recommendations, events, and other community-centric information. Unlike broader social media platforms, NextDoor emphasizes local interactions, ensuring that users are genuinely part of the communities they’re engaging with.

Setup a Business Profile

Set up a detailed profile for your practice, ensuring you include clear contact information, operating hours, and a link to your website.

Ask for Reviews

Encourage satisfied patients to leave positive reviews on your NextDoor profile. Positive word of mouth, especially on a platform centered around community recommendations, can be invaluable.

Share Valuable Posts

Engage with the community by sharing posts related to health awareness days, special promotions, or community health events your practice might be hosting.

Incentivize Shares

Referrals

Develop a referral program where existing patients can refer friends or family, possibly offering them a discount or a complimentary service for successful referrals.

Success Stories

Share success stories (with patient consent) on your practice’s website or social media channels. When patients see real-life testimonials, they’re more likely to recommend your practice to their network.

Engage

Engage with your loyal patients by sending them personalized thank-you notes or even a small token of appreciation. When patients feel valued, they are more inclined to speak highly of your practice to friends and family.

By actively engaging on these platforms and fostering genuine relationships with both potential and existing patients, you’re not just promoting your business; you’re building a community centered around trust, care, and medical excellence.

Posted in affordable dental websites, Best Dental Website, Dental Marketing, Dental Website Templates, Google Marketing, Home Care Websites, Internal Marketing, Online Reviews for Dentists, Orthodontist Websites, Personalized Websites, SEO for Dentists, social media marketing, Social Media Marketing Dentists, Websites for Dentists | Tagged , , , , , , , , , , , | Comments Off on Online Platforms You Can Leverage to Promote Your Business

Dominating Google: How Dentists Secure Page 1 Google Rankings

A recent study on local SEO ranking factors showed that almost 70% of the factors driving page 1 and top rankings on Google fall into three buckets: On-page SEO, Google My Business profile optimization, and online review signals.

  1. On-Page SEO: This involves improving the metadata of your website and strategically embedding keywords that potential patients are actively searching for. If your marketing strategy includes regularly adding new blog posts, you’re on the right path. Fresh and relevant content helps you stand out.
  2. Google My Business Profile Optimization: Think of this as your virtual storefront. Regularly updating your profile with accurate categories, current information, and interactive features like appointment buttons is crucial for catching eyes amidst the crowd.
  3. Review Signals: Positive online reviews are a digital endorsement of your practice. The more and faster patients share their positive experiences on platforms like Google and Yelp, the higher your visibility climbs.

Are you struggling to get found on Google? The DocSites can help! Contact us for a free 15-min review of your current website and online presence.

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How To Make Your Dental Practice More Visible on Google

In the competitive landscape of dental practice ownership, optimizing your online visibility is essential for attracting new patients. Many dentists and practice owners, however, overlook a critical aspect of this process: the synergy between your website and Google visibility.

Consider your website as a vibrant coral reef, teeming with various fish species. Now envision Google as the powerful ocean current that guides these fish, representing potential patients, to your practice. This analogy illustrates the inseparable connection between your website and Google’s role in enhancing your online presence.

Much like different types of coral attract diverse fish, each service your practice offers should have its own dedicated webpage. Optimize these pages with specific location-based keywords to enable Google, the internet’s digital current, to effectively direct new patients to your practice when they search online.

In nature, coral reefs and ocean currents collaborate to sustain marine life. Similarly, your website and Google function to create a connection between new patients and your dental practice. This strategic approach ensures that your practice stays visible to those seeking your services.

Don’t be misled by the misconception that your website and Google operate independently. At DocSites we specialize in helping dentists who own a dental practice get more visibility on google, contact us or request a free no-obligation  demo.

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The Effective Way to Get New Patient Referrals To Your Dental Practice

Wouldn’t it be great if your patients helped you bring in more patients? There’s a secret to making that happen, and it’s all about how you ask. Instead of talking about the services you provide, focus on the problems you solve.

If you have a patient who’s absolutely thrilled with their smile transformation. Instead of asking, “Do you know anyone who could benefit from veneers?” try something else. Ask, “Do you know someone else who might not be happy with their smile, just like we helped you?”

Similarly, if you’re talking to a mom, don’t ask, “Do you know anyone who needs a pediatric dentist?” Switch it up to, “Do you know any other busy moms with kids who need a dental check-up before the school year starts?”

By addressing the problems you solve, you’re making the referral process more relatable. This simple shift can lead to a surge in referrals, bringing new patients through your door. Remember, it’s not just about the services you offer; it’s about the solutions you provide.

At DocSites we help dentists increase their online visibility and get more quality patients, contact us if you want to attract more quality patients or request a free no-obligation demo. 

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Dental Practice’s Success: The Proven Formula for Online Visibility

Are you ready to transform your dental practice and draw in quality patients? We’re here to help you with great tips that will take your online visibility to new heights and attract patients who truly value your services.

  1. Internal Marketing:

From the very first phone call to the moment a patient walks through your doors, every interaction matters. Crafting a remarkable patient experience sets the stage for success. Think about it – a satisfied patient is more likely to spread the word, leave positive reviews, and refer others. These actions ripple through your practice, boosting your reputation and attracting more quality patients.

  1. Your Website:

Imagine your website as the digital face of your practice. Is it welcoming, informative, and unique, or does it blend in with countless others? A personalized website creates a lasting impression. Don’t get stuck in the past with generic stock photos. Showcase your team, your environment, and your values. This personal touch resonates with visitors and sets you apart.

  1. Marketing:

Visibility matters, especially where patients are searching the most – Google. Consistency is key here. Regularly appearing in search results and leveraging Google’s features like Google My Business ensures that your practice remains on the radar of potential patients. Be present, engage with your online community, and establish yourself as a reliable source of dental care.

Contact us if you want to start attracting quality patients who appreciate your services and share their positive experiences. 

 

Posted in affordable dental websites, Best Dental Website, Dental Marketing, Google Marketing, Home Care Websites, Internal Marketing, Online Reviews for Dentists, Orthodontist Websites, Personalized Websites, SEO for Dentists, social media marketing, Social Media Marketing Dentists, Websites for Dentists, Websites for Home Care | Tagged , , , , , , , , , , , | Comments Off on Dental Practice’s Success: The Proven Formula for Online Visibility

Community Marketing Strategy For Your Dental Practice – BNI

If you’re a dental startup seeking a pathway to attracting new patients, we have a great tip for you.

In this era of screens and algorithms, the power of face-to-face interactions can’t be overlooked.

Enter BNI – Business Network International. It’s a nationwide community that’s worth a glance. BNI is more than just helping you grow your business – it is helping you build your network. You will gain colleagues, business partners, and friends who will become part of your newfound family. 

So, if you’re a dental startup looking to tap into a dynamic, organic growth channel, consider the power of community marketing. By connecting with professionals, you’re getting started to build a successful practice that’s built on personal recommendations and trust. 

At DocSites we help dentists personalize their website and attract quality patients. Contact Us and request a free no-obligation demo. 

Posted in affordable dental websites, Best Dental Website, Dental Marketing, Dental Website Templates, Google Marketing, Home Care Websites, Internal Marketing, Personalized Websites, SEO for Dentists, social media marketing, Social Media Marketing Dentists, Websites for Dentists, Websites for Home Care | Tagged , , , , , , , , , , , | Comments Off on Community Marketing Strategy For Your Dental Practice – BNI

Grow Your Dental Recall

In the world of dentistry, recall systems are essential for ensuring patients keep up with their oral health, and they’re also vital for the operational and financial health of the dental practice. Here are 11 effective ways to enhance your dental recall efforts:

1. Mention it during in-person discussions

While digital reminders are great, there’s no substitute for a genuine, in-person conversation. Take a few moments during their appointment to discuss the importance of regular check-ups. Personal anecdotes or visual aids can help drive home the importance of preventative care.

2. Set up the next appointment at checkout

Before your patient gets up from the dental chair, discuss the importance of their next appointment. By scheduling the next visit right away, you eliminate the lag time that might lead to patients forgetting or procrastinating.

3. Use dental recall software

Dental recall software automates much of the recall process, ensuring no patient slips through the cracks. While there’s an investment involved, the returns in terms of patient retention and enhanced operational efficiency make it worth every penny. Most software options allow you to send automated reminders, track patient appointments, and generate reports on recall effectiveness.

4. Diversify your communication modes and timing

Every patient is different, so it makes sense to use various communication channels. While some may prefer a traditional phone call, others might appreciate a text message or an email. Experiment with different times of the day as well. A morning text might work for one patient, while an evening email is best for another.

5. Offer incentives for return visits

Everyone loves a good deal. Consider offering discounts on cleanings or other procedures for patients who book and attend their recall appointments. This not only encourages them to come back but also fosters a sense of loyalty to your practice.

6. Make it a family affair

Incorporate the whole family into your recall strategy. If one family member is due for a check-up, remind them that it might be time for other family members too. This approach can streamline appointments and make it easier for families to manage their dental health collectively.

7. Assign recall duties to a dedicated staff member

Recall isn’t just a side task—it’s central to the practice’s success. By designating a specific staff member to handle recalls, you ensure that there’s consistent follow-up and that any emerging patterns or issues are quickly identified and addressed.

8. Utilize birthdays and special occasions

Who doesn’t love a birthday message? Sending a warm birthday greeting can be coupled with a gentle reminder about their upcoming dental appointment or the need to schedule one. This personal touch can make patients feel valued and cared for.

9. Incorporate post-visit surveys

Feedback is a gift. After a patient’s appointment, send them a brief survey about their experience. Not only does this provide you with valuable insights into areas of improvement, but it also gives you another opportunity to remind them of their next appointment.

10. Stay top-of-mind with regular updates

Even if a patient isn’t due for a recall right away, regular updates about the dental practice, oral health tips, or news in the world of dentistry can keep your practice top-of-mind. These can be sent through newsletters, emails, or social media.

11. Embrace the simplicity of online scheduling

Online scheduling is the epitome of modern convenience. It offers patients the flexibility to book their appointments at any time, whether during a lunch break or in the middle of the night. With just a few clicks on your dental practice’s website, patients can select a suitable time slot, reducing the back-and-forth often associated with traditional phone scheduling. This streamlined approach not only enhances patient satisfaction but also efficiently fills up appointment slots, ensuring a seamless operational flow for the practice.

A robust dental recall system is more than just a reminder service. It’s an integral part of maintaining the health of your patients and the financial vitality of your practice. By incorporating these eleven strategies, you can ensure that your recall process is both effective and efficient, leading to happier patients and a thriving dental practice.

Posted in affordable dental websites, Best Dental Website, Dental Marketing, Google Marketing, Internal Marketing, Online Reviews for Dentists, Orthodontist Websites, Personalized Websites, SEO for Dentists, social media marketing, Social Media Marketing Dentists, Websites for Dentists | Tagged , , , , , , , , , , , | Comments Off on Grow Your Dental Recall

Put Your Patients First: The New Way to Market Your Dental Practice

Have you ever considered that your ego might be killing your dental practice’s growth? 

We were recently talking to a successful dentist about how Google reviews from patients who talk about their treatments can increase his online visibility. However, the dentist questioned their value, claiming they weren’t worth the effort.

It’s time for a reality check. Marketing is not about you; it’s about your patients. Google reviews aren’t meant to inflate your pride; they serve as a lifeline for potential patients who are scared, anxious, or uncertain when selecting a dentist.

If a person searching for the right dental care stumbles upon your practice online, the genuine testimonials from past patients can be the deciding factor that eases their concerns and prompts them to reach out. It’s not about glorifying your achievements; it’s about guiding individuals toward a healthier oral life.

Even if your practice is thriving, maintaining a patient-first mindset is crucial. Remember, every interaction should prioritize the patient’s well-being. Providing comprehensive information, transparent communication, and a comfortable environment can make all the difference in their journey towards oral health.

Are you ready to shift your focus and grow your practice? At DocSites we help dentists increase their online visibility! Contact us to learn more or send us a message for a free no obligation demo. 

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Use Before & After Photos To Improve Your Dental Implant Marketing

If your dental implant marketing efforts aren’t giving the results you want, it’s time to take a closer look at your website. Specifically, are you showcasing your best work through before and after photos?

Humans are visual beings, and there’s nothing more convincing than a transformation. When a potential patient is considering a dental consult, seeing the real results of your work can make all the difference.

If you’ve been in the dentistry field for decades and have built a strong reputation, you might think you can skip having a gallery of before and after photos. However, for dentists like Dr. Tran in Las Vegas, understanding that patients want to see the quality of work is crucial. Dr. Tran has mastered the art of posting remarkable before and after photos, which resonates with patients.

But for those who aren’t showcasing their best work, it’s time for a change. Marketing efforts without visual proof of your skills might be a waste of money. A simple gallery of before and after photos can convey your expertise better than words ever could.

So, whether you’re an established dentist or looking to grow your practice, remember that images speak louder than words. Don’t miss out on the opportunity to impress potential patients with the power of before and after photos. 

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