Your brand is far more than your logo and your color scheme. In reality, your brand is the entire experience that a customer associates with a business. The visual elements—the logo, the website, the way the office looks—all play a HUGE factor in creating a brand’s identity. But a brand is not just aesthetics. 

After one of our Co-Founders attended design school at UCLA, he initially believed that a logo and visuals were what defined a brand. However, through the years of running our own business, We’ve learned that this isn’t the case. Your brand is truly shaped by the experiences and perceptions of your patients.

We recently launched a new website for Dr. Bronwyn Hagan in the New York/New Jersey area. When we asked her about her experience, she said, “Everything was great. Your team was so responsive and professional.” It struck us how these words resonated with our Google reviews, where ‘responsive’ and ‘professional’ are the most frequently used descriptions– your brand is what people think and say about it, based on their experience with your service.

If you want responsive and professional service just like Dr. Bronwyn, schedule a free-no obligation demo with us today. We help dentists improve their online presence and get more quality new patients.

Great marketing can’t fix a bad service and we take notice of the business operations by asking the right questions and learning from our team.

Let us share a story from our own experience. We wanted to improve how we handled our sales, so we asked a new sales team member, “Show me how you sort through your active prospects.” By simply watching her process, we discovered that our sales pipeline was missing a clear, step-by-step process. Only after being aware were we able to fix the problem! 

This approach can be a game-changer for your dental practice too. When you take the time to understand how your team works, especially in roles different from your own, you uncover valuable insights. It’s like being a detective in your own business. You start to see where you can make things better, not just for your team but also for your patients.

Let’s say you ask your receptionist, “Show me how you schedule patient appointments.” You might find out that the process is more complicated than it needs to be. Or perhaps your dental hygienist has ideas about making patients more comfortable during their visits. These insights are like gold – they help you fine-tune your operations and make your patient’s experience smoother and happier.

Improving customer experience in your dental practice isn’t just about having the latest technology or fancy office. It’s about understanding and refining your internal processes. When your team works efficiently and enjoys their roles, it reflects in the care they provide to your patients.

Take the time to ask, observe, and learn from your team. Every question you ask opens up opportunities to improve.  

For dental practices, it’s essential not just to tell potential patients about your services but to show them. Authentic photos and images from your practice can be the deciding factor in whether a patient chooses your services over another.

Here are some of the types of photos and images that can enrich your website:

Front Office Staff
Your front office is often the first point of contact for patients. Showcasing them can set a welcoming tone for your practice.

Photo Set List Examples:
1. A group shot of the front office team.
2. Candid images of receptionists attending to patients or answering calls.
3. A photo capturing the warm and welcoming ambiance of your reception area.
4. Close-up shots of any unique decor or features in the front office.

Treatment Rooms and Facilities
Giving a glimpse into where treatments take place can alleviate anxieties and assure patients of your practice’s standards.

Photo Set List Examples:
1. A well-lit image of a clean and organized treatment room.
2. Close-ups of state-of-the-art equipment or tools.
3. A shot of the waiting area with comfortable seating and amenities.
4. Photos that highlight any special facilities, like a children’s play area or a patient relaxation zone.

Dental Professionals at Work
Showcasing your dental  team in action can emphasize their dedication and expertise.

Photo Set List Examples:
1. Candid shots of dentists with patients.
2. A group photo of the dental team.
3. Images of team members engaged in consultation or discussions.
4. Action shots, like a dentist working on a patient or a therapist guiding a rehabilitation exercise.

Patient Testimonials and Success Stories
Real patients sharing their positive experiences can be a powerful endorsement for your practice.

Photo Set List:
1. Before and after shots (with patient consent) showcasing successful treatments.
2. Candid images of satisfied patients interacting with staff post-treatment.
3. Close-ups of patients sharing their testimonials.
4. Group photos from patient appreciation events or community outreach programs.

Here’s why photos build TRUST with patients:

Trust and Relatability
Genuine photos allow patients to see the real faces behind the services. It humanizes your practice, making it easier for potential patients to trust and relate to you.

Brand Authenticity
Authentic images give your practice a unique identity. They tell your story, making your brand stand out in a saturated market.

Emotional Connection
Real photos can evoke emotions. Whether it’s a satisfied patient’s smile or a dedicated staff member at work, these moments can create a deeper connection with potential patients.

Good Return on Investment
While professional photography might seem like an upfront expense, the benefits in terms of patient trust and brand building can lead to increased patient flow and retention.

A well-curated collection of authentic photos can provide potential patients with a genuine glimpse into your practice, bridging the gap between online browsing and in-person visits. Investing in genuine imagery not only elevates your website’s appeal but also strengthens the trust and connection patients feel towards your practice.

You’ve probably heard about the impact of successful digital marketing strategies, but it’s even more exciting to see it in action. We want to share with you the success story of Dr. Farooq Ahmad and his practice, Brackets Wire & Smiles Orthodontics.

Five years back, Dr. Ahmad came to us facing significant challenges with his previous marketing firm. His goal was simple yet crucial: to significantly improve his online presence and attract more patients to his practice.

At The DocSites, we believe in solutions that speak directly to our clients’ needs. For Dr. Ahmad, this meant a revamped, user-friendly website, an SEO strategy tailored to his local market, and a targeted Google Ads campaign.

The result of our collaboration? An impressive surge in online visibility. Today, a quick Google search for “Orthodontics Vista CA” and “Invisalign” places Brackets Wire & Smiles right at the top, drawing in approximately 300 new users regularly.

How DocSites Helped Dr. Ahmad’s Practice:

✅ Personalized Website
✅Blog Writing & SEO
✅Posting on Google Maps

But don’t just take our word for it. Hear it from Dr. Ahmad himself in his video testimonial, where he shares his experience of working DocSites. Watch Dr. Ahmad’s Testimonial HERE.

“We were trying to get on top of Google Search and not only did DocSites achieve that for us but they continue to maintain and sustain that top search engine for our office. I’m really pleased, I highly recommend DocSites and I’m really excited about the next steps.” – Dr. Farooq Ahmad

Your Dental Practice Could Be Next..

If you’re looking to improve your online presence, attract more quality patients, or simply want a marketing partner that understands the unique needs for your dental practice, The DocSites is here to help. Call us and schedule a FREE-no obligation demo.