If you’re a dentist running a practice, you know attracting fee-for-service patients is different than relying on dental insurance lists. These patients often pay out-of-pocket and are looking for the best dental care they can find. So, how do you attract these patients? Here’s a simple 3-part formula for success.

1. Great Customer Experience and Reviews

Train your team to provide an outstanding customer experience. Happy patients are more likely to return and recommend your practice to others. Also, encourage them to leave reviews online. Positive reviews can greatly influence potential patients who are researching where to get their dental care. A friendly, professional team and great patient reviews can make your practice stand out.

2. Trustworthy and Affordable Practice Website

Your website is often the first point of contact for potential patients. Make sure it’s professional, easy to navigate, and showcases your services and success stories. You don’t need to spend a fortune, but a personalized, well-designed and affordable website helps build trust and confidence in your practice.

3. Increase Visibility with SEO and Google Ads

To atract fee-for-service patients, they need to find you first. This is where Search Engine Optimization (SEO) and Google Ads come in. SEO improves your website’s visibility on search engines, making it easier for patients to find you. Google Ads can increase your practice’s online presence, reaching more potential patients.

Having just one or two of these elements isn’t enough. All three parts of the formula need to work together for the best results. 

If you’re not sure how to get started or need some extra help, we are here to help. Reach out to us and schedule a free-no obligation demo. DocSites help dentists improve their online presence while attracting new quality patients.

Are you a dentist struggling with a website that just doesn’t show off your practice’s best side? Maybe a well-meaning family member set it up, but it’s not quite cutting it anymore. A website that doesn’t reflect the modern, professional essence of your practice can actually cost you patients.

Take Dr. Jeff Miyazawa, a highly respected dentist in Hawaii. His practice is amazing, but his old website didn’t show that. It was missing that professional polish needed to match the high quality of his services.

How We Transformed Dr. Miyazawa’s Website:

1. We highlighted his 5-star patient reviews front and center. This instantly builds trust with potential patients visiting the site.

2. We made sure to showcase his friendly team and his office’s advanced technology. It’s important for new patients to see the faces and tools that make your practice unique.

3. Our team gave his site that much-needed professional touch, aligning the website’s look with the high standard of his dental practice.

Your website is often the first interaction potential patients have with your practice. Don’t let an outdated website hold your practice back. The DocSites provides affordable and effective Websites & Online Marketing with no long term contracts, transparent pricing and great customer service for dentists. Reach out to us today to request a free, no-obligation demo! 

Facing a negative Google review can be tough but don’t let it bring you down. Instead, focus on a proactive strategy that encourages happy patients to leave positive reviews, effectively balancing out that one negative comment.

The key is to not focus solely on the negative review. While it’s important to address it professionally, your main goal should be to encourage satisfied patients to share their experiences. This increase in positive reviews will dilute the impact of the negative one and showcase the overall satisfaction of your patients.

How to Encourage Positive Reviews

– Patients are willing to leave positive reviews; they just need a little reminder. After a successful appointment, politely ask them to consider leaving a review on Google.

– Provide clear instructions or a direct link to your Google profile in follow-up emails or texts. The easier it is for patients to leave a review, the more likely they will do it.

– Show that you value feedback by responding to all reviews, both positive and negative. This demonstrates your commitment to patient satisfaction and can turn a negative review into a positive conversation.

– Regularly share your best reviews on your website and social media. This not only celebrates your successes but also encourages others to leave similar feedback.

A single negative review is unlikely to have a big impact on your online reputation, especially if it’s surrounded by positive feedback. By focusing on building a collection of positive reviews, you maintain a strong, trustworthy online presence. 

Need help showing those 5-star reviews on your website? At DocSites we take care of optimizing your website, creating valuable content, and implementing effective Search Engine Optimization (SEO) techniques. Is it time to switch? If so, reach out to us for a free no obligation demo. 

If you own your own practice and want to get more patients calling and booking appointments… Google Ads can be a great way to make your practice stand out online. Here are three key tactics to improve your Google Ads performance and get the most out of your investment.

1. Focus Your Efforts on Specific Campaigns

It’s easy to spread your budget too thin across many keywords. This often means you won’t see much impact. The trick is to focus on one or two campaigns that really matter. For instance, “Dentist” or “Dentist Near Me” are popular search terms in dentistry. By focusing on these, you can get more value for your money and attract more patients to your practice.

2. Create a Matching Landing Page

Your ads should lead potential patients to a specific page on your website that matches what your ad is about. For example, if your campaign is about dental implants, make sure the ad takes them to a page that showcases your expertise in dental implants. This makes it easier for people to find the information they’re looking for and see why your practice is the best choice for their needs.

3. Highlight the Benefits of Your Practice

When creating your ads, it’s important to do more than just list the services you offer. You’re selling an experience and the benefits of choosing your practice. Think about what makes your dental practice unique. Do you offer pain-free procedures? Do you have the latest technology? Make sure these benefits are front and center in your ads, just like how magazines catch your eye with exciting headlines at the grocery store checkout.

By focusing your campaigns, aligning your landing pages, and highlighting the benefits of your practice, you can significantly improve your Google Ads performance. 

If you need help getting the right people to notice your practice and turning them into patients, schedule a free-no obligation demo with us today. We help dentists get more visibility on Google while attracting more new patients.

Are you looking for a smart way to improve your dental practice’s online presence? Here’s a tip that can really make a difference: authentic patient video testimonials. These aren’t just regular reviews; they’re stories from your patients, shared through video, showcasing the amazing work you do.

Why Video Testimonials Matter

In a world where everyone searches online for everything, including dental services, having video testimonials is the best way to build trust and credibility for your practice. When potential patients see real people sharing their positive experiences, it eases the decision to make an appointment. 

How to Get Great Testimonials

Don’t just ask any patient randomly. Instead, at your morning meeting, pick a patient coming in that day who has seen a big change thanks to your care. Maybe they’ve overcome their fear of the dentist. These stories are perfect for video testimonials.

Making It Happen

When you’ve identified the right patient, get your team ready. Then, when the time is right, gently ask the patient if they’d like to share their story on video. Remember, it’s about quality, not quantity. One heartfelt, genuine testimonial is worth more than a dozen scripted ones.

The Impact on Your Practice

Imagine your website or social media filled with videos of happy patients. This not only shows off your skills but also puts a real face to the names of those who have benefitted from your services. It’s a great way to connect with potential patients and show them what they can expect.

Incorporating patient video testimonials into your marketing strategy is a game-changer. It’s about creating a collection of real-life success stories for potential patients to see and connect with. Identify that one patient, prepare your team, and take the step to ask. 

If you want us to help showcase your 5-start reviews and video testimonials on your website, schedule a free no-obligation demo today!

In the competitive field of cosmetic dentistry, getting found on Google is crucial. But many dentists are missing out because they only focus on ranking for “dentist near me.” Let’s take a look at Dr. Armen Galustian‘s SEO success to understand what you should do instead.

SEO Beyond “Dentist Near Me”

Dr. Armen, a longtime client of DocSites, has seen remarkable success in online visibility. He ranks for “Dentist Near Me” in his city and also shows up for specific searches like “dental implants near me” and “smile makeover near me.” The key was creating separate, optimized pages for each of these treatments on his website.

Why This Strategy Works

By having dedicated pages for different services, Dr. Armen’s practice can target more specific searches. This is important because not every patient uses the same search terms. Some might look for general dental services, while others might search specifically for cosmetic procedures like smile makeovers or dental implants.

The Impact of Targeted SEO

This targeted approach to Search Engine Optimization (SEO) has a big impact. It means that Dr. Armen’s practice doesn’t just show up for a broad term but also ranks for specific services that potential patients are looking for. This increases the likelihood of attracting patients who are searching for the exact services he offers.

His story is a great example for cosmetic dentists looking to improve their online presence. At DocSites we take care of optimizing your website, creating valuable content, and implementing effective SEO techniques. We ensure your online presence reflects the essence of your dental practice, is it time to switch? If so, reach out to us for a free no obligation demo. 

In the world of online marketing, especially for dental practices, using real, professional photos on your website is more important than ever. You might have heard the saying, “A picture is worth a thousand words.” This rings true, especially when it comes to building trust and a strong online presence.

The Impact of First Impressions

When someone visits your dental practice’s website, they form an opinion in just 0.05 seconds! That’s why having a visually appealing site with high-quality images is crucial. It’s not just about looking good; it’s about making a lasting first impression.

Real Photos vs Stock Photos

While stock photos are easy and accessible, they lack the personal touch that real photos offer. Stock images can be generic and might not represent the unique qualities of your practice. On the other hand, professional photos of your actual practice, your team, and the services you provide offer a glimpse into what patients can expect. These images are authentic, relatable, and build trust.

Investing in Professional Photography

Investing in professional photography for your website and social media is worthwhile. Professional photos capture the best aspects of your practice and can be used across various platforms, ensuring consistency in how your brand is presented. They make your website stand out, showcasing the professionalism and quality of care patients can expect.

At DocSites we take care of optimizing your website, creating valuable content, and implementing effective Search Engine Optimization (SEO) techniques. We ensure your online presence reflects the essence of your dental practice, is it time to switch? If so, reach out to us for a free no obligation demo.

Google Ads are those names that pop up first when you search for something on Google. For dentists, this means appearing at the top of the list when someone searches for dental services in your area. It’s a smart way to make sure people see your practice first.

Why Use Google Ads?

It gives your practice instant visibility to those who are actively looking for dental services. The best part? You control your spending. You only pay when someone clicks on your ad. This means you’re not wasting money on people who aren’t interested.

Local Focus

One of the biggest advantages of Google Ads is that they target local people. These are potential patients who live near your practice. When they search for a dentist, your name can be the first one they see. That’s super important because most patients are searching for: “dentists near me”.

It can be a game-changer for your dental practice. It’s an effective way to be seen by potential patients right when they’re searching. 

If you’re new to Google Ads, feel free to schedule a free no-obligation demo with us today. We can help you set up your ads and target the right audience for your practice.

As a dentist who owns their own practice, have you ever felt like no matter how hard you work, you’re always chasing something more? This feeling is known as being in “The Gap”. It’s when we focus on what we haven’t achieved yet, rather than appreciating our accomplishments.

But there’s a more positive way to look at things, and it’s called “The Gain”. This is when we shift our focus to recognize and celebrate the progress we’ve made, the challenges we’ve overcome, and the successes we’ve achieved in our dental practices.

Understanding The Gap

When we’re in The Gap, we tend to look at what’s missing in our practice. It could be comparing ourselves to other dentists, feeling like we’re not using the latest technology, or thinking we haven’t reached our full potential. This mindset can be discouraging and stressful.

Embracing The Gain

Now let’s talk about The Gain. This is where the magic happens for dental practice owners. In The Gain, we focus on our achievements. Did you help a patient overcome their fear of dental visits? Have you improved your skills through a new course? Maybe you’ve upgraded your clinic’s equipment recently. These are all gains!

Focusing on The Gain does more than just make us feel good. It brings a positive energy to our practice. It encourages our team and makes our patients feel more confident in our care. When we acknowledge our progress, we set a foundation for future growth and success.

Applying It to Your Practice

Start by recognizing the small victories each day. Did you have a smooth procedure? Did a patient leave with a big smile? Celebrate these moments! Share these successes with your team and watch how this positive mindset transforms your practice. 

And if you’re interested in showing your wins on your dental website, schedule a free-no obligation demo with us today. We help dentists get more from their website while attracting new quality patients.

As a dentist who owns a practice, your website is a key tool to attract new patients. When someone visits your site, it should instantly meet their needs and wants. Here are four elements on how your website can do just that, and turn visitors into patients.

1. Build Authority

Your website should show visitors that you’re an expert in dental care. Share information about your qualifications, experience, and the advanced technology you use. This builds trust and confidence in your skills.

2. Showcase Your Work

People love seeing before-and-after pictures or reading about successful treatments. Include photos and stories of your work on your website. This not only displays your expertise but also helps potential patients visualize the results they can expect.

3. Establish Relatability

Your website should also make visitors feel connected to you and your team. Share bits about your practice’s philosophy, your team’s background, or even fun facts. This helps patients feel like they already know you before they even make an appointment.

4. Motivate Them to Call

Make it easy and enticing for visitors to contact you. Have a clear, easy-to-find “Contact Us” section with a phone number and online appointment form. Maybe offer a special deal for new patients – anything that encourages them to reach out.

Your website should address these points. DocSites provides affordable and effective Websites & Online Marketing, we help dentists attract new patients and grow their practice’s online presence. Schedule a free-no obligation demo with us today.