When it comes to marketing your dental practice online, two big strategies are SEO (Search Engine Optimization) and Google Ads. Both are powerful, but they work in different ways. Let’s break down what each one means for your practice and how to choose what’s best for you.

SEO: The Long-Term Strategy

SEO is all about making your website easy for Google to find and show to people searching for dental services. It’s a bit like planting a garden. It takes time and care to grow, but once it does, it keeps giving results.

SEO doesn’t happen overnight. It takes time to build up, but once it does, it can keep your website visible in search results for a long time. People often trust organic search results (the ones that come up naturally in Google) more than ads.

Google Ads: Quick and Targeted

Google Ads are like putting up a billboard in a busy street. They make your practice show up at the top of search results right away.

As soon as you start your Google Ads campaign, you can show up at the top of search results.

Targeted Reach: You can choose who sees your ads, like people in your area looking for a dentist.

Which One Should You Choose?

The choice between SEO and Google Ads depends on what your practice needs. If you want long-term growth and are okay with waiting for results, SEO is a great choice. But if you need patients quickly and have the budget for ongoing costs, Google Ads can be the way to go.

At DocSites we take care of optimizing your website, creating valuable content, and implementing effective SEO techniques. We ensure your online presence reflects the essence of your dental practice, is it time to switch? If so, reach out to us for a free no obligation demo. 

As a dentist owning a dental practice, you know how valuable patient reviews can be. They not only showcase the quality of your services but also help attract new patients. However, getting a steady flow of reviews can be a challenge. The best way to get them is to train your dental staff effectively and provide them with the right tools. 

Why Staff Training Matters

Your staff interacts with patients daily, making them the perfect people to encourage reviews. But if they aren’t trained or don’t know how to ask, you might be missing out on this opportunity. Training your staff on the importance of patient reviews and how to request them can make a significant difference.

Effective Training Techniques

Start with explaining the importance of reviews in attracting new patients and building trust. Your team should understand how their efforts contribute to the success of the practice.

Practice makes perfect, and by role-playing, your staff can become comfortable with asking for reviews in a friendly and professional manner.

Incorporate Technology

Making the review process simple and tech-savvy can encourage more patients to leave reviews. Equip your staff with tools like QR codes that patients can scan to directly access the review page. Software that sends follow-up emails or texts asking for reviews can also be very effective.

Offer Incentives

To motivate your team, consider setting up a reward system. For example, you could offer a small bonus or a team treat for reaching a certain number of reviews each month. This not only encourages your staff but also fosters a team-oriented environment.

Patient reviews are a reflection of your practice’s service and reputation. Call us today or schedule a free-no obligation demo if you want to showcase your 5-star reviews on your homepage. 

For dentists who own their practice, being visible on Google is key to attracting new patients. One powerful tool for this is Google My Business (GMB). We’ll discuss some advanced strategies to make your GMB listing work harder for you.

1. Encourage Specific Treatment Mentions in Reviews

When your patients leave reviews, ask them to mention the specific treatments they received. Google now uses keywords from reviews as part of its ranking factors. If a patient writes about the great root canal treatment they got at your practice, it can help your practice show up when others search for root canal treatments. This small step can make a big difference in attracting patients who need specific dental services.

2. Get Patients to Post Photos

Photos add a personal touch to your GMB listing. Encourage your patients to post photos with you or in your office. This could be a picture after a successful treatment or a happy selfie in the waiting room. Photos make your listing more engaging and give potential patients a glimpse into the friendly, professional environment of your practice.

3. List Surrounding Sub-Cities in ‘Areas You Serve’

Your practice might be in one city, but you can attract patients from surrounding areas too. In your GMB listing, add 5-8 surrounding sub-cities in the ‘Areas You Serve’ section. This helps your practice appear in searches from those areas. It’s an easy way to expand your reach and attract patients from a wider region.

By implementing these advanced Google My Business strategies, you can enhance your dental practice’s online presence. 

Let us help you refine your Google My Business profile and watch your practice grow. The DocSites provides affordable and effective Websites & Online Marketing with no long term contracts, transparent pricing and great customer service for dentists. Reach out to us today to request a free, no-obligation demo!

If you’re a dentist running a practice, you know attracting fee-for-service patients is different than relying on dental insurance lists. These patients often pay out-of-pocket and are looking for the best dental care they can find. So, how do you attract these patients? Here’s a simple 3-part formula for success.

1. Great Customer Experience and Reviews

Train your team to provide an outstanding customer experience. Happy patients are more likely to return and recommend your practice to others. Also, encourage them to leave reviews online. Positive reviews can greatly influence potential patients who are researching where to get their dental care. A friendly, professional team and great patient reviews can make your practice stand out.

2. Trustworthy and Affordable Practice Website

Your website is often the first point of contact for potential patients. Make sure it’s professional, easy to navigate, and showcases your services and success stories. You don’t need to spend a fortune, but a personalized, well-designed and affordable website helps build trust and confidence in your practice.

3. Increase Visibility with SEO and Google Ads

To atract fee-for-service patients, they need to find you first. This is where Search Engine Optimization (SEO) and Google Ads come in. SEO improves your website’s visibility on search engines, making it easier for patients to find you. Google Ads can increase your practice’s online presence, reaching more potential patients.

Having just one or two of these elements isn’t enough. All three parts of the formula need to work together for the best results. 

If you’re not sure how to get started or need some extra help, we are here to help. Reach out to us and schedule a free-no obligation demo. DocSites help dentists improve their online presence while attracting new quality patients.

Are you a dentist struggling with a website that just doesn’t show off your practice’s best side? Maybe a well-meaning family member set it up, but it’s not quite cutting it anymore. A website that doesn’t reflect the modern, professional essence of your practice can actually cost you patients.

Take Dr. Jeff Miyazawa, a highly respected dentist in Hawaii. His practice is amazing, but his old website didn’t show that. It was missing that professional polish needed to match the high quality of his services.

How We Transformed Dr. Miyazawa’s Website:

1. We highlighted his 5-star patient reviews front and center. This instantly builds trust with potential patients visiting the site.

2. We made sure to showcase his friendly team and his office’s advanced technology. It’s important for new patients to see the faces and tools that make your practice unique.

3. Our team gave his site that much-needed professional touch, aligning the website’s look with the high standard of his dental practice.

Your website is often the first interaction potential patients have with your practice. Don’t let an outdated website hold your practice back. The DocSites provides affordable and effective Websites & Online Marketing with no long term contracts, transparent pricing and great customer service for dentists. Reach out to us today to request a free, no-obligation demo! 

Facing a negative Google review can be tough but don’t let it bring you down. Instead, focus on a proactive strategy that encourages happy patients to leave positive reviews, effectively balancing out that one negative comment.

The key is to not focus solely on the negative review. While it’s important to address it professionally, your main goal should be to encourage satisfied patients to share their experiences. This increase in positive reviews will dilute the impact of the negative one and showcase the overall satisfaction of your patients.

How to Encourage Positive Reviews

– Patients are willing to leave positive reviews; they just need a little reminder. After a successful appointment, politely ask them to consider leaving a review on Google.

– Provide clear instructions or a direct link to your Google profile in follow-up emails or texts. The easier it is for patients to leave a review, the more likely they will do it.

– Show that you value feedback by responding to all reviews, both positive and negative. This demonstrates your commitment to patient satisfaction and can turn a negative review into a positive conversation.

– Regularly share your best reviews on your website and social media. This not only celebrates your successes but also encourages others to leave similar feedback.

A single negative review is unlikely to have a big impact on your online reputation, especially if it’s surrounded by positive feedback. By focusing on building a collection of positive reviews, you maintain a strong, trustworthy online presence. 

Need help showing those 5-star reviews on your website? At DocSites we take care of optimizing your website, creating valuable content, and implementing effective Search Engine Optimization (SEO) techniques. Is it time to switch? If so, reach out to us for a free no obligation demo. 

If you own your own practice and want to get more patients calling and booking appointments… Google Ads can be a great way to make your practice stand out online. Here are three key tactics to improve your Google Ads performance and get the most out of your investment.

1. Focus Your Efforts on Specific Campaigns

It’s easy to spread your budget too thin across many keywords. This often means you won’t see much impact. The trick is to focus on one or two campaigns that really matter. For instance, “Dentist” or “Dentist Near Me” are popular search terms in dentistry. By focusing on these, you can get more value for your money and attract more patients to your practice.

2. Create a Matching Landing Page

Your ads should lead potential patients to a specific page on your website that matches what your ad is about. For example, if your campaign is about dental implants, make sure the ad takes them to a page that showcases your expertise in dental implants. This makes it easier for people to find the information they’re looking for and see why your practice is the best choice for their needs.

3. Highlight the Benefits of Your Practice

When creating your ads, it’s important to do more than just list the services you offer. You’re selling an experience and the benefits of choosing your practice. Think about what makes your dental practice unique. Do you offer pain-free procedures? Do you have the latest technology? Make sure these benefits are front and center in your ads, just like how magazines catch your eye with exciting headlines at the grocery store checkout.

By focusing your campaigns, aligning your landing pages, and highlighting the benefits of your practice, you can significantly improve your Google Ads performance. 

If you need help getting the right people to notice your practice and turning them into patients, schedule a free-no obligation demo with us today. We help dentists get more visibility on Google while attracting more new patients.

Are you looking for a smart way to improve your dental practice’s online presence? Here’s a tip that can really make a difference: authentic patient video testimonials. These aren’t just regular reviews; they’re stories from your patients, shared through video, showcasing the amazing work you do.

Why Video Testimonials Matter

In a world where everyone searches online for everything, including dental services, having video testimonials is the best way to build trust and credibility for your practice. When potential patients see real people sharing their positive experiences, it eases the decision to make an appointment. 

How to Get Great Testimonials

Don’t just ask any patient randomly. Instead, at your morning meeting, pick a patient coming in that day who has seen a big change thanks to your care. Maybe they’ve overcome their fear of the dentist. These stories are perfect for video testimonials.

Making It Happen

When you’ve identified the right patient, get your team ready. Then, when the time is right, gently ask the patient if they’d like to share their story on video. Remember, it’s about quality, not quantity. One heartfelt, genuine testimonial is worth more than a dozen scripted ones.

The Impact on Your Practice

Imagine your website or social media filled with videos of happy patients. This not only shows off your skills but also puts a real face to the names of those who have benefitted from your services. It’s a great way to connect with potential patients and show them what they can expect.

Incorporating patient video testimonials into your marketing strategy is a game-changer. It’s about creating a collection of real-life success stories for potential patients to see and connect with. Identify that one patient, prepare your team, and take the step to ask. 

If you want us to help showcase your 5-start reviews and video testimonials on your website, schedule a free no-obligation demo today!

In the competitive field of cosmetic dentistry, getting found on Google is crucial. But many dentists are missing out because they only focus on ranking for “dentist near me.” Let’s take a look at Dr. Armen Galustian‘s SEO success to understand what you should do instead.

SEO Beyond “Dentist Near Me”

Dr. Armen, a longtime client of DocSites, has seen remarkable success in online visibility. He ranks for “Dentist Near Me” in his city and also shows up for specific searches like “dental implants near me” and “smile makeover near me.” The key was creating separate, optimized pages for each of these treatments on his website.

Why This Strategy Works

By having dedicated pages for different services, Dr. Armen’s practice can target more specific searches. This is important because not every patient uses the same search terms. Some might look for general dental services, while others might search specifically for cosmetic procedures like smile makeovers or dental implants.

The Impact of Targeted SEO

This targeted approach to Search Engine Optimization (SEO) has a big impact. It means that Dr. Armen’s practice doesn’t just show up for a broad term but also ranks for specific services that potential patients are looking for. This increases the likelihood of attracting patients who are searching for the exact services he offers.

His story is a great example for cosmetic dentists looking to improve their online presence. At DocSites we take care of optimizing your website, creating valuable content, and implementing effective SEO techniques. We ensure your online presence reflects the essence of your dental practice, is it time to switch? If so, reach out to us for a free no obligation demo. 

In the world of online marketing, especially for dental practices, using real, professional photos on your website is more important than ever. You might have heard the saying, “A picture is worth a thousand words.” This rings true, especially when it comes to building trust and a strong online presence.

The Impact of First Impressions

When someone visits your dental practice’s website, they form an opinion in just 0.05 seconds! That’s why having a visually appealing site with high-quality images is crucial. It’s not just about looking good; it’s about making a lasting first impression.

Real Photos vs Stock Photos

While stock photos are easy and accessible, they lack the personal touch that real photos offer. Stock images can be generic and might not represent the unique qualities of your practice. On the other hand, professional photos of your actual practice, your team, and the services you provide offer a glimpse into what patients can expect. These images are authentic, relatable, and build trust.

Investing in Professional Photography

Investing in professional photography for your website and social media is worthwhile. Professional photos capture the best aspects of your practice and can be used across various platforms, ensuring consistency in how your brand is presented. They make your website stand out, showcasing the professionalism and quality of care patients can expect.

At DocSites we take care of optimizing your website, creating valuable content, and implementing effective Search Engine Optimization (SEO) techniques. We ensure your online presence reflects the essence of your dental practice, is it time to switch? If so, reach out to us for a free no obligation demo.