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The Latest in Websites and Marketing for Dentists & Doctors

8 Proven Ways to Increase Production with Current & New Patients

Posted on January 7, 2021 by DocSites

Dentists looking to increase their production with current and new patients need to leverage a combination of internal marketing, and external marketing to succeed. 

Below are 8 Proven Ways to Increase Production with Current & New Patients: 


1. Get your current patients back in the chair for treatment 

Whether you use the phone, emails or text – the “lowest hanging fruit” most practices have is the opportunity to get current patients – or get those who didn’t show up previously in the chairs. 

 

2. Add “New Patient Special Offer” on your website

At DocSites we create unique pages with the titles of “Special Offer”on our clients’ websites and we’ve seen from experience that more often than not, new patients will click to see what offers are available.

3. Increase your positive reviews on Google My Business / Yelp

The more positive reviews you have on these profiles, the more likely patients will trust your practice and book an appointment. Create a simple process of asking your happy patients to leave you positive reviews at the right time.

 

4. Optimize your SEO for “Emergency Dentist Near Me” 

If you happen to offer this service, you can gain additional reach by optimizing your website for keywords like “Emergency Dentist Near Me.”

 

5. Highlight your Before/After work on Facebook & social media

People tend to believe what they see more than what they hear or read. Make sure you have a Smile Gallery on your website and post your before / after work on social media for your community to see.

 

6. Use targeted ads with a special offer to bring in new patients 

Make sure that your offer is something of real value to patients – and personalize these ads with photos of your practice, team & staff for best results.

7. Create & optimize dental treatment pages

SEO (search engine optimization) takes time to see results, but it’s one of the best investments you can make to attract new patients consistently from Google.

 

8. Provide patients an EASY way to make appointments 

Make sure your website has a clear call to action that reads “Request An Appointment” that leads to a simple form that patients can fill out and get a call back.

 

 

How Can We Help Your Dental Practice?
Call us directly at 888-980-4949 to speak with a dental marketing expert today.

Posted in Dental Marketing, Personalized Websites, social media marketing, Social Media Marketing Dentists | Tagged , , , | Comments Off on 8 Proven Ways to Increase Production with Current & New Patients

How To Improve Your Dental Practice’s Google My Business Profile

Posted on December 22, 2020 by DocSites

How To Improve Your Dental Practice’s Google My Business Profile

Other than your website your Google My Business profile is probably the most important asset you can control when it comes to your online reputation.

The reason why this profile is so important is that it’s the first profile that appears publicly (on the top right hand side) of Google results – when people Google your name. 

Here are 4 ways you can improve your Google profile in order to reach more new patients in your local area.

1. Claim your Google My Business Profile! 

Make sure your Google map listing is claimed, and has accurate information about your practice, including address, hours, services offered, and website URL.

 

google dentist marketing

2. Add personalized doctor & staff photos 

To better enhance your profile, upload photos and videos of your office, dentist & staff.

 

3. Make Weekly or Monthly Posts / Updates 


For some time now Google has created a section within this profile that allows you to make updates. By making updates consistently, your profile will be seen as more active and shown to more people searching for a dentist in your area. Here are some ideas of what you can post:

• Special Offers

• Before / Afters

• Educational articles

 

4. Increase Your Reviews!


These days what matters even more than just convenience is quality dental care! Dental practices that have many reviews, and a high star rating to go with, will benefit from higher rankings, and thus more exposure on Google.

 

Don’t let another month go by before you make a much needed change….

How Can We Help You?
Call us directly at 888-980-4949 to speak with a dental marketing expert today. 

 

Posted in Personalized Websites | Comments Off on How To Improve Your Dental Practice’s Google My Business Profile

COVID-19 – How to Make Patients Feel Safe for Their Appointments

Posted on December 22, 2020 by DocSites

In the age of COVID-19, it is vital that your dental practice protocols, internal communication and external communications dispel patient fears and present a welcoming, safe environment.

We connected with Jennifer Surette of Fortune Practice Management to review her successful approach working directly with dental offices to ensure they maintain their patient flow in a safe manner.

We included our experience with external communications and what has successfully worked many dental offices.

Internal Communications

Internal Communications are a necessary partner with your External Communications. If you are experiencing an increase in cancellations, it may be time for a different approach. Assume that every patient who calls to cancel has no idea what your safety precautions are. Instead of accepting their request to cancel, first try one of the tools we teach at Fortune Management, Feel, Felt, Found.

“Hi Katy, I have an appointment scheduled next week, and I’d like to cancel that for now. I don’t really feel safe coming back to the dentist yet”
“Mrs. Jones, I understand how you FEEL, some of our patients have FELT the same way, so I’d like to share with you why our office is one of the safest places you’ll visit. In addition to our PPE, we have implemented automobile check-in, our patient lobby is closed, and all our forms are electronic. In addition, we have air filters that clean the air every hour. What we have FOUND, is that everyone is relieved when they visit knowing we have kept them safe, and I think you’ll FEEL the same way too.”

Customize this message to fit the safety precautions in your office, implement Feel, Felt, Found, and you’ll be amazed at how many people decide not to cancel after all!

External Communications

It is crucial to develop official language and messaging once you have established your protocols. We worked with a practice that had an issue booking their longtime patients and their regular appointments because of lack of communication. The office was very diligent in their PPE and patient care, adhering to all guidelines but because of the poor communication their patients had no idea. We worked with them to create messaging and included every step they take to ensure patient safety. Here are some important elements with your communications:

1. Your Monthly Email Newsletter, if you weren’t sending a monthly or quarterly email communication before, now is a good time to implement this tool. Too many sends can be bothersome but just enough can create value for your patients. Include a COVID-19 update in each newsletter and communicate your protocols.

2. Your Website is the heart of your external communications, patients should be able to visit your site and know all the information about your practice. In many cases, a message at the top stating the protocols you are taking can be enough. However, with certain patient demographics you may need an entire webpage.

 

3. Personal video from the doctor/staff. One method we’ve seen work very well is a personal video from the dentist. The video can help patients see the office and hear from the doctor personally about the details. This can really create ease amongst worrisome patients.


4. Patient Outreach when you text appointments. This is a great way to ensure patients don’t get cold feet the day of the appointment.

 

How Can We Help Your Dental Practice?
Call us directly at 888-980-4949 to speak with a dental marketing expert today.

Posted in Personalized Websites | Comments Off on COVID-19 – How to Make Patients Feel Safe for Their Appointments

Two Multi-practice Owners Discuss Marketing a New Practice on A Budget

Posted on October 16, 2020 by DocSites

Many offices will think that implementing every marketing tactic is the right approach, and for an office with a bigger budget that could be the right approach. However, a smaller office should focus on slow and steady to win the race. I spoke to 2 multi-practice owners, who manage a combined 38 offices and here is their advice:

#1 – Your Website and Google Maps Profile – these 2 items need to be done with care and lots of thought.

Dr. Reem Shafi owner and operator of 18 offices says “it is integral to have one common marketing partner who knows the pains of growing and really gives you suggestions, gives you ideas and really makes you focus on your website. I think focusing on our website and Google maps profile and letting patients know that we’re not just a basic bread and butter dental office is important.”

Your website and Google maps give you great real estate to showcase the unique aspects of your practice and promote your office’s proficiencies.

#2 – Chair time with the dentist!

Yes. Did I just imply that your chair time is a marketing resource? I did. This is your opportunity to meet your patient, get to know their concerns, and familiarize them with yourself and the practice. What a huge opportunity!

“Each new office we acquire, we make sure our dentists sit with the patients for 15 minutes to make mutual introductions,” Dr. My G. Tran, CEO of Streamline Dental Solutions and operator of 10+ offices.

#3 – Mailers – target mailings. 

“I will take a zip code and divide up the zip code and I will say I will spend three to five thousand dollars in literal target marketing. It has always worked. But once you go beyond that target marketing, it will get you enough patients to at least get day 1 to day 45,” Dr. Shafi.

#4 – The 2 Rs. Referrals & Reviews. Not all approaches work and you have to find the best methods for your patient demographic. 

“What works for one office doesn’t work for another office, in certain areas I have a retirement community and so they don’t use text messaging, and they prefer that extra touch and that extra time. You can’t always standardize,” Dr. Tran.

In terms of getting your staff to implement requests for reviews, Dr. Shafi believes incentivizing her team. You can either reward the team members that achieve better results or the team as a whole when they achieve the goals of the office.

Before taking on a big marketing plan and making investments, follow these four core elements and grow the office the right way for longevity.

Posted in Dental Marketing, Personalized Websites, Social Media Marketing Dentists, Websites for Dentists | Tagged | Comments Off on Two Multi-practice Owners Discuss Marketing a New Practice on A Budget

5 Social Media Tips Crucial to Increasing Revenue for Dental & Medical Professionals (5 Min Read)

Posted on August 26, 2020 by DocSites

In the last few months, I have received many texts and calls asking about the secret sauce of the social media success for specific clients we represent.

We provide the strategies, follow up, and support, but it is their implementation and collaboration that makes them successful. Some clients have us post and do weekly work, and some do a lot of the work themselves while leveraging our assistance to make the impact they need. These tips below can help your office take the next step.

1. Personalization – Can’t stress this enough. You went to medical or dental school and invested $ and lots of time into becoming a healthcare provider, and now you have to be a social media personality? The answer to this is somewhat yes. You can choose not to use social media, but if you want to grow your revenue using social media this is one important part of it.

Why? Patients are researching their doctors the way consumers research products online. They are watching and spending their time researching for someone they can trust and who can provide the solution to their problems.

This doesn’t mean posting rants or long messages; this means showing us your smile, showing us you care for your staff, and showing us that you are someone who will treat us with individual care. If you look at many negative reviews about the actual doctor, it is about how the doctor didn’t treat the patient like she/he cared.

2. Use Social Media to share about how you solved problems consistently. People are coming to you to solve a problem they have. Generally, people are not excited about seeing a doctor, and they are doing so to fix something or feel better. Show that you solve problems.

Many doctors will focus on the features of what they do: i.e., here is a treatment, but they never actually sit and explain the benefits and how someone felt better because of it.

Watch Dr. Sally, and Her Patient Speak About the Veneers Treatment

3. Include your staff and patients. Showing that your team loves working with you and are willing to speak on your behalf is an underutilized tool. Testimonials from patients are essential but often staff testimonials are overlooked. In my 11 years of experience and working with 100s of clients I can tell a great office by how much the staff loves its Doctor!

View Dr. Solnit’s IG Video and The Implementation of Staff Testimonials

 

View this post on Instagram

 

Dr. Solnit and His Team Give You an Inside Look to Learn Why he is the Top Prosthodontist and Cosmetic Dentist in Beverly Hills

A post shared by Gary Solnit DDS, MS (@prosthodontist90210) on

4. Look good. The way you look matters. 

I’ve seen too many doctors and staff posting images and videos with “bed head.” Try to look your best.

5. Sell & be consistent. I don’t care what anyone says, people like being sold to. If you have something that will make me feel better and live a better life, sell it to me. And be consistent. Don’t do it 1x and leave it alone. Sell it to me. Make short videos, do quick write-ups, and keep showing me until I want to make that appointment with you.

This might be the most important point of this write-up. Don’t do it for 3 weeks or 3 months and stop. Just like any other marketing tactic, it takes time and repetitive effort.

I write these pieces to support people, create their vision and accomplish their dreams. If you found this valuable please Like or Share so that more people can benefit. Shoot me a message or call our office (818) 616-3919 if you want to chat. Thank you so much!

Posted in Dental Marketing, social media marketing, Social Media Marketing Dentists, Websites for Dentists | Tagged , , | Comments Off on 5 Social Media Tips Crucial to Increasing Revenue for Dental & Medical Professionals (5 Min Read)

The ONLY 3 Ways to Generate New Patients to Your Dental Practice

Posted on June 4, 2019 by DocSites

Is your dental office empty with no new patients?

How To Generate New Patient Appointments To Your Dental Practice in 3 Steps

If you aren’t using online marketing and your website to generate new patient appointments you’re already behind.

new patients for dentists

For 12+ years we’ve generated new patients for dentists across the country. No matter what the city or what the size of the practice, there are ONLY 3 ways for you to generate new patient appointments.

 

dental website testimonial docsites

1. Show Up!

If you have no website at all then you’re not even in the game. Make sure you have a website at the bare minimum; this is more important than any Facebook or Instagram. Now, does your website show up when people are Googling your name or looking for a dentist in your city? You must have an online presence that starts with a website that is SEO friendly. If you do not, you are short cutting your own success online.

 

google dentist marketing

2. Showcase Your Practice

What can you highlight about yourself and your practice that will differentiate you, and more importantly resonate with your target patient? Visuals are the most important way to do so, and some ideas include: a smile gallery with before/afters, video(s) of patient reviews, highlighting any of your accreditations to show expertise, mentioning your use of technology and what benefits that gives your patient…. You get the idea. Having a website is NOT enough, you need to highlight your benefits so new patients can easily & quickly see why your’e the right dentist for them.

 

how to rank for dentist near me

3. Be Seen Consistently

This is where you use your website and social media channels like Google and Facebook to be seen. If people don’t know you, you have zero chance of becoming their dentist. Post educational content, share your patients reviews – do whatever you can to get your content in front of prospective patients. The real truth is nothing great happens overnight, and it takes months and sometimes years of monthly marketing in order for you to gain the momentum that will translate into… 5 new patients… 10 new patients… 15 new patients a month…you get the idea. Don’t give up, do it consistently and reap the results!

 

Which step is your marketing falling short? 1, 2 or 3?

What you don’t know could be costing you money every single month. 

 

[CLICK HERE] to Schedule a Live Demo Appointment and we will show you exactly what you can do in each step to increase your new patient appointments. Or call us at 888-980-4949.
Posted in affordable dental websites, Best Dental Website, Dental Marketing, Social Media Marketing Dentists | Comments Off on The ONLY 3 Ways to Generate New Patients to Your Dental Practice

Dental Marketing – 3 Special Offers That Bring in New Patients

Posted on June 4, 2019 by DocSites

Are you a dentist looking to generate new patient appointments to your dental practice?

 

Use Special Offers as an incentive to get more appointments from new patients in your area.

 

We’ve been creating amazing websites for dental & medical for 11+ years. We’re a team of dedicated individuals whose sole focus is creating websites that speak to your prospective patients. All our websites are ‘Responsive’, meaning they are friendly for users on desktops, tablets & mobile devices.

 

Want Help Generating More Patients?
Call us today 888-980-4949

Posted in Best Dental Website, Dental Marketing, social media marketing, Social Media Marketing Dentists, Websites for Dentists | Tagged , , , , | Comments Off on Dental Marketing – 3 Special Offers That Bring in New Patients

Dental Marketing Company – 80 New Patients A Month

Posted on May 23, 2019 by DocSites

Are you working with the right dental marketing company? Looking for a dental SEO expert?

Dental consultant Bonnie Bradbury of Fortune Practice Management leaves a review of how DocSites is generating over 80 NEW PATIENT appointments EACH MONTH for a pediatric dental practice in Valencia, CA

For 12+ years, DocSites has been generating results for dentists across the country – providing quality:

• Website Design for Dentists
• Social Media Marketing for Dentists
• SEO (Search Engine Optimization) for Dentists
• Online Reputation Management for Dentists
• Yelp Marketing for Dentists

• and more

How Can We Help Your Dental Practice?
Call us directly at 888-980-4949 to speak with a dental marketing expert today. 

Posted in Best Dental Website, Dental Marketing, Dental Website Templates, Social Media Marketing Dentists, Websites for Dentists | Comments Off on Dental Marketing Company – 80 New Patients A Month

Dental Social Media Marketing that Attracts New Patients

Posted on March 15, 2019 by DocSites

From blogging and podcasts to video marketing and paid social ads, practices need to leverage dental social media marketing to better attract and retain patients.

For decades, doctors and dentists have relied almost entirely on word of mouth marketing and creating a good reputation to grow their practice. But today, studies show that over 95 percent of consumers are online, and the vast majority of them use social media platforms to engage with their friends and brands.

The Importance of Social Media Marketing for Dentists

Unlike other businesses, many people visiting dentists often have to overcome some kind of anxiety that may cause them to delay treatment or skip dental appointments.

Social media platforms provide a means for dental practices to engage with their existing clients and prospects in a fun way, constantly reminding them of the benefits of professional dental care, including painless dental treatments and sedation options, so they have nothing to fear.

Dentists don’t need to convince patients to go visit them.

People already know what they need for optimal oral health. The challenge, however, is getting the people to schedule their appointments at the right time, and helping them overcome the anxiety and fear associated with dentistry.

Ultimately, what is required is for dentists to earn the patient’s trust and confidence.

Benefits of Dental Social Media Marketing

Social media marketing is one of the best ways for dental practices to build lasting relationships with their audience.

Platforms like Twitter, Facebook, and Instagram allow you to find new patients, engage with prospects, and build your brand’s reputation.

Social media marketing can help dentists:

– Make patients feel more comfortable before visiting the office – You can create a good impression and cultivate relationships with your audience by sharing images of your office and the results of your work through client experiences and testimonials

– Showcase their authority, industry experience, and track record – Choosing a dentist is a long-term decision. Your general dentist will be responsible for the dental and oral health of your loved ones. When prospects search for a local dentist, your social media profile must make them feel that they’re in safe hands

– Eliminate some of the stigma associated with visiting the dentist – the You can make the environment fun and warm by showcasing a warm reception, friendly staff, ease of making an appointment, responding to patient feedback, and so on.

Creating Trust through Social Media

Dental social media marketing allows you to create a personality that reassures your clients and prospects, so they can trust you, remember you in case of dental emergencies, and even look forward to visiting your practice.

It is the platform that dentists need to sell confidence, trust, comfort, good health, and a great experience.

Posted in Dental Marketing | Comments Off on Dental Social Media Marketing that Attracts New Patients

Top 10 Best Dental Websites of 2019

Posted on March 1, 2019 by DocSites

Every dental practice striving to be among the best dental websites on the internet requires an attractive, user-friendly, responsive, and up-to-date design to provide existing and prospective clients with relevant/meaningful information on any device of choice – smartphone, tablet, or personal computer.

Working with a top SEO company that specializes in dental websites can help ensure that your practice and services are easily found online, and that your website ranks well for local search results compared to your competitors.

With increasing competition in the field of dentistry, it is important that you set yourself apart from your competitors to grow your business. The following are some of the SEO strategies that the top dental websites are focusing on to grow their traffic and patient volume:

1. Professional website design

To achieve your bottom line, you must increase the number of patients coming to your practice. Considering that your website is the first point of contact between your prospects and your business, it should be well designed to get them interested in your business.

The website should be attractive, easy to navigate, and contain clear and well-organized information about

– the services you provide,
– the age bracket of your patients,
– working hours,
– locations,
– how to book appointments,

and much more, so your prospects can easily find what they’re looking for.

2. User experience optimization

This aspect connects to the previous point.

The best dental websites feature un-cluttered designs with clear headings and subheadings, defined categories/web pages, and professional and clean layout that is optimized with the right mix of text and graphics for easy scanning.

3. Proof of expertise and availability

There are several important web pages that can help influence your potential patients to visit your practice: “About Us”, “Services”, “FAQ”, and “Contact Us”.

These pages must be included in every website to:

– introduce yourself, your team, and your practice to your patients,
– showcase your training and experience,
– demonstrate your expertise in different treatments,
– answer basic questions,
– and make it possible for patients and prospects to reach you online, via telephone, or in-person to make an appointment or inquire about your services.

4. Offers and calls to action

The top dental websites present visitors with compelling offers that urge the prospect to make an appointment or take action to benefit from the offer.

These may include free consultation, free teeth whitening, or free cleaning. The offer should be time-sensitive to encourage immediate action.

5. Ad retargeting

Some prospects may be interested in your services but still leave the site before making an appointment. Ad retargeting uses cookies to track site visitors and show them ads of your practice for brand recognition to recapture their interest.

Other websites use exit intent technology to monitor visitors’ scrolling behavior in order to present a last-ditch offer just before they abandon the site, as a final incentive to turn them into patients.

Best Dental Websites – Other Strategies

There are many other SEO strategies used by dental practices to grow their patient base using their website, like

– enhancing the customer experience,
– keyword optimization,
– testimonials that include before/after photos,
– social media engagement,
– option for online appointments,
– and so on.

Working with a dental SEO expert can help you make the best use of your website to turn more visitors into patients.

Posted in Best Dental Website | Comments Off on Top 10 Best Dental Websites of 2019