Have your ducks in a row before you start Marketing/Advertising!
Are you spending money on Ads, SEO, Marketing, Mailers? Don’t Until You Do This…
#1 – Know your Unique Value Proposition and Highlight It!
What does this mean…
You may want to focus on a treatment, and why you are the right dentist for it
You may want to focus on your dental office for the whole family and your reputation
You may want to focus on providing best entry costs
#2 – Have your Staff Trained – Probably the Most Important Item
If you are advertising, your staff needs to be trained fully!
We are not consultants in that dept. but here are some key factors
– answering the phones properly
– knowing your offers
– ability to schedule, and answer questions
# 3- Capturing the Patient Information & Storing It
Simple, yet so many offices don’t even have a mechanism for this.
#4 – Follow Up Systems!
Do you have a system to follow up? You can set up a “Manual” system at first. Then you can set up tools CRM tools like Dental Intel, Practice By #s and others which can automate the follow up.
We recommend that you have the system in place on your own rather than relying on a marketing company like us. Why? This will ensure that no matter what happens, your own team will always be able to nurture prospective patients and if you ever want to turn off the faucet with us or another company you don’t have to start all over. Simply it should be a part of your internal office operations.
So before you even invest a Dime, ensure you have all of these organized so that you can see growth and not see your Dollars go to Waste.
Believe it or not your online presence can help increase your case acceptance rate. Show patients what they want to see and make it easy for them to say “yes.”
As Dr. Christopher “Doc” Hoffpauir explains in this video “You can actually pre-frame patients to want to actually get say ‘yes’ to treatment, not just come to the office.”
If you’re a great dentists who does great work be sure your website has a gallery of your “before & afters”. Patients like to imagine what they will have if they say “yes” to treatment and nothing does that more effectively than photos and videos.
Dental Practice Marketing Tip: Your online reviews should be properly showcased for prospective and current patients to see.
If a tree falls in a forest and no one is around to hear it, does it make a sound? Your 5-star reviews are one of the most powerful ways you can build your visibility and credibility online.
By increasing your 5-star reviews and showcasing them online – especially on your website – you will be well on your way to becoming the sought out doctor in your local area!
In order to attract quality patients to your dental practices, it’s vital you showcase your uniqueness and show up consistently. Your website is at the “heart” of showing patients what is unique about your practice.
Most patients want to get a sense of who you are as a doctor and practice before they make an appointment.
By using personalized photos on your website you can “bridge that gap” and increase your odds of booking new patient appointments.
A dental marketing related question we get all the time… Can you work on my current website… Can you do your SEO / Marketing on my current website?
The answer is usually…
No, for many reasons, but mainly because we can’t get you the best results. If you would like to know why, specifically for your practice, just contact me for a no-obligation demo or complimentary web assessment anytime. https://www.docsites.com/signup/
Posted inDental Marketing|TaggedDental Marketing, Dental SEO|Comments Off on A dental marketing question we get all the time… Can you do your Dental SEO / Dental Marketing on my current website?