A recent study on local SEO ranking factors showed that almost 70% of the factors driving page 1 and top rankings on Google fall into three buckets: On-page SEO, Google My Business profile optimization, and online review signals.
- On-Page SEO: This involves improving the metadata of your website and strategically embedding keywords that potential patients are actively searching for. If your marketing strategy includes regularly adding new blog posts, you’re on the right path. Fresh and relevant content helps you stand out.
- Google My Business Profile Optimization: Think of this as your virtual storefront. Regularly updating your profile with accurate categories, current information, and interactive features like appointment buttons is crucial for catching eyes amidst the crowd.
- Review Signals: Positive online reviews are a digital endorsement of your practice. The more and faster patients share their positive experiences on platforms like Google and Yelp, the higher your visibility climbs.
Are you struggling to get found on Google? The DocSites can help! Contact us for a free 15-min review of your current website and online presence.