Are you considering investing in Google Ads to attract more patients to your dental practice? Before you do, let’s review three common misconceptions about the effectiveness of Google Ads for dentists.
1 – Handling Patient Calls:
If your team struggles with handling patient calls effectively, your Google Ads efforts may be in vain. Potential patients could be slipping through the cracks before they even have a chance to step foot in your office.
2 – Google Reviews:
Google reviews play a crucial role in building trust with potential patients. If your practice lacks positive reviews or has negative feedback, it might discourage potential patients from selecting your services.
3 – Outdated Website:
An outdated website that is not mobile-friendly can be a major turn-off for users clicking through from your ads. Users expect a seamless browsing experience, and a poorly optimized website could drive them away.
Making Google Ads Work for Your Dental Practice
There are actionable steps you can take to make Google Ads work for your dental practice. Focus on improving these key areas:
1 – Effective Call Handling:
Train your team on effective call handling and booking procedures to ensure that every patient inquiry is handled with care and professionalism.
2 – Encourage Positive Reviews:
Actively encourage your satisfied patients to leave positive reviews on Google. Positive reviews not only improve your online reputation but also serve as social proof for potential patients.
3 – Website Optimization:
Invest in updating your website to make it professional and mobile-friendly. A user-friendly website not only improves the user experience but also increases the likelihood of converting clicks into actual appointments.
At DocSites we take care of optimizing your website, creating valuable content, and implementing effective SEO techniques. We ensure your online presence reflects the essence of your dental practice, is it time to switch? If so, reach out to us for a free no obligation demo.