What advice did the dentist with the $50,000 Audemars Piguet who built his single location practice into 60 operatories have to share?
- Do great work, give great service and don’t cheat people
- Advertise! This doctor was one of the first who took out a full page ad in the Yellow Pages and keep putting money into different types of marketing because it worked.
- Focus on profitable production: doctor started as a GP and then introduced Pediatric and Orthodontics services
- Put a concerted effort to unions in your city / workplace community