Did you know that 76% of patients visit your dental website before they even step foot in your office? What they find there can make all the difference.
Your website and reviews aren’t just pieces of information; they’re the first step in the ‘Yes’ process. It’s about laying a strong foundation of trust, authority, and social proof before a patient even schedules an appointment. Just imagine a patient walking into your practice already feeling confident that they’re in the best hands possible. That’s the power of ‘Pre-Suasion.’
So, how can you build this trust from the start? Here are three key strategies:
1 – Showcase Success Stories
Start by showcasing success stories and patient testimonials on your website. Let your satisfied patients’ experiences speak volumes about the quality of care you provide.
2 – Educational Blogs
Highlight your expertise through educational blog posts and videos. Share valuable information that demonstrates your commitment to patient well-being and dental health.
3 – Google My Business Profile
Don’t forget about your Google My Business profile. Make sure it’s filled with reviews from happy patients. Positive reviews not only increase your online reputation but also serve as social proof for potential patients.
This isn’t just about marketing; it’s about setting the stage for higher case acceptance rates. When patients trust you from the moment they land on your website, they’re more likely to say ‘Yes’ to the treatments you recommend.
Are you interested in learning more about how to turn your website into a pre-suasion tool? Get started with a free online demo. The DocSites provides affordable and effective Websites & Online Marketing with no long term contracts, transparent pricing and great customer service for dentists.